Tom Kirsch Design

Led art direction for Amazon Fresh’s in-store marketing photography supporting new store updates in Silver Spring, MD. The goal was to visually communicate an evolved retail experience—highlighting refreshed décor, Amazon Dash Carts, updated Private Brand packaging, and associate-forward storytelling—while reinforcing Amazon Fresh as a modern grocery destination.

Directed back-to-back overnight shoots to capture authentic store environments without disrupting daily operations. Developed the visual approach from mood boards and shot lists through casting, wardrobe direction, and composition strategy. Partnered closely with producers and photographer Mari Juliana to ensure brand consistency and operational precision on set.

Oversaw creative through retouching and final asset delivery, building a scalable image library used across retail, digital, and marketing channels. The result elevated the in-store narrative with warmth, clarity, and human connection within Amazon’s broader brand framework.

–

Select Credits:
Program Manager: Rodrigo Porras · Photography: Mari Juliana · VP Creative: Will Chau · Creative Director: Ted Bachman · Producers: Alison Marlborough and Josie Wilken