Amazon Fresh Holiday Campaign

Amazon Fresh Thanksgiving overhead - Hero

Amazon Fresh Thanksgiving profile - Hero

Amazon Fresh Thanksgiving basket - In store

Amazon Fresh Thanksgiving paid social

Amazon Holiday - Moodboard

Amazon Fresh Holiday overhead - Hero

Amazon Fresh Holiday profile - Hero

Amazon Fresh Holiday flat lay - Delivery

Amazon Fresh Holiday basket - In store

Led art direction for a multi-channel holiday campaign for Amazon Fresh, overseeing shot direction and pre-production across both still and motion. Collaborated closely with Caravan Club and an award-winning creative team in Los Angeles to produce flat lay, profile, and motion content that brought seasonal storytelling to life across digital and retail platforms.

Select Credits:
Photography: Julia Stotz · Director of Photography: Keon Javanshir · Food Styling: Brett Regot · Props Styling: Audrey Taylor · Video Production: Ariel


  • Role Sr. Art Director

  • For Amazon

  • Date 2025

  • Type Branding, Campaign, Seasonal, Photography

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Amazon Fresh Brand System & Campaign Work