Citi Cards Social
Create 2 unique social campaigns for 5 cards to be viewed on 3 platforms
Inspiration for “Unlock Life” — a quick video moment in your news feed that plays a persona of each card.
“Unlock Life” concept highlighting each card persona – or consumer type. (Note: American Airlines only used stills). Future videos would be sound enabled and more regionally driving events or popular places.
Inspiration for “Hand Crafted” — a whimsical stop motion video using Play-doh to highlight the Limited-Time-Only offer of each card.
“Hand Crafted” concept highlighting the Limited Time Offer (LTO) of each card. Stop motion play-doh was hand crafted and shot at the agency. Future videos might illustrate places or things you could purchase, and or other hand crafted related videos.
B-Roll for Hand Crafted
Project was to develop 2 social campaigns for 5 Citi cards to be viewed on Instagram, Facebook and Twitter. The client requested one conservative direction, and the other option more out there.
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Role Creative Lead
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For Citi
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Date 2017
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