Citi Costco
New responsive Citi Costco landing page update
Tablet for quick card demos, exploring cash back benefits, as well as online credit app to final card approval.
Tablet for quick card demos, exploring cash back benefits, as well as online credit app to final card approval.
Product magnet – highlighting price savings with 2% on Costco purchases
Detail: Product magnet – highlighting price savings with 2% on Costco purchases
Direct mail belly band – QR directs mobile to the new card promotional landing page – highlighting the 4, 3, 2, 1 Cash Back
Desktop: Card ads on the Instacart Costco page
In-store large hanging banners – highlighting 2% Cash Back
In-store large hanging banners – highlighting 3% Cash Back
Branding exploration to help bring awareness to the new Citi Costco Card. Marketing comps developed included: Updated card landing page, in-store POP, direct mail, text based sign-up, Instacart integration, and social media.
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Role Design Lead
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For Citi
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Date 2018
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Type Digital Campaign
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