Citi Costco
![](https://carbon-media.accelerator.net/00000009XyJ/4siAJFLZ5cGaZWl7ss2GAS;1280x720.jpeg?auto=webp)
New responsive Citi Costco landing page update
![](https://carbon-media.accelerator.net/00000009XyJ/14zLuVxqOP1deRSkXfUMID;1280x720.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009XyJ/lkLVFCY6biIcjrdC9SgHfi;1280x720.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009XyJ/1JR9x8Kciw6bWq4owlGmxq;1280x720.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009XyJ/j179ZVOirMiceXipBPKFZs;1280x720.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009XyJ/dQ7wcFSKpBAc5OIoMV5e2M;1280x720.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009XyJ/7FIW4pv7Lc8dfxqgZgXjIQ;1280x719.jpeg?auto=webp)
Tablet for quick card demos, exploring cash back benefits, as well as online credit app to final card approval.
![](https://carbon-media.accelerator.net/00000009XyJ/43vdg2Kz3SAdOXa8AAO9TV;1280x719.jpeg?auto=webp)
Tablet for quick card demos, exploring cash back benefits, as well as online credit app to final card approval.
![](https://carbon-media.accelerator.net/00000009XyJ/732FPVJF1j0fuLleK8irv6;1280x960.png?auto=webp)
Product magnet – highlighting price savings with 2% on Costco purchases
![](https://carbon-media.accelerator.net/00000009XyJ/59Z9vnUiT8JdppXzjnkp9C;1256x772.png?auto=webp)
Detail: Product magnet – highlighting price savings with 2% on Costco purchases
![](https://carbon-media.accelerator.net/00000009XyJ/5oDWjWe0fvHbEBDd4jcbst;1280x853.jpeg?auto=webp)
Direct mail belly band – QR directs mobile to the new card promotional landing page – highlighting the 4, 3, 2, 1 Cash Back
![](https://carbon-media.accelerator.net/00000009XyJ/6PbqD4pBg5Ffuwp83B3zfb;1280x836.jpeg?auto=webp)
Desktop: Card ads on the Instacart Costco page
![](https://carbon-media.accelerator.net/00000009XyJ/0jNgetNaEgCd4RdP75ICQA;1280x960.jpeg?auto=webp)
In-store large hanging banners – highlighting 2% Cash Back
![](https://carbon-media.accelerator.net/00000009XyJ/aguiPJVbdE9bktUmY3Nlda;1280x853.jpeg?auto=webp)
In-store large hanging banners – highlighting 3% Cash Back
Branding exploration to help bring awareness to the new Citi Costco Card. Marketing comps developed included: Updated card landing page, in-store POP, direct mail, text based sign-up, Instacart integration, and social media.
-
Role Design Lead
-
For Citi
-
Date 2018
-
Type Digital Campaign
Up Next: