Moto X
Click to play case study
![](https://carbon-media.accelerator.net/00000009XyJ/e5UKQZzBTsTfZIUcw6AxrS;1280x961.png?auto=webp)
A first of its kind touchable print ad. Featured in Wired. Each color dot changes the phone back, which offered multiple color configurations.
![](https://carbon-media.accelerator.net/00000009XyJ/6hKN6ZuzqbgduEFHUMYAfT;1280x960.png?auto=webp)
MotoMaker is a kiosk that through a unique camera captures the user’s clothing style/color and offers a Moto X that matches ones style. The user can then edit the color, keep as is and personalize by signing the screen and share from the kiosk.
![](https://carbon-media.accelerator.net/00000009XyJ/3ucwj8KY79UeunMhQGxQy1;1280x965.png?auto=webp)
MotoMaker allowed the user to customize hundreds of possible combinations of front phone colors (white/black), (20+ back colors), and (button and camera detail colors).
Part of a large multiple office effort to launch the Moto X.
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Role Sr. Designer / Art Director
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For Motorola — a Google Company
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Date 2014
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Type Integrated Campaign
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