Patrón Derby Party

This creative was selected for the final presentation, in which an old school mechanical horse became an interactive/social experience.

The user would sign up through the tablet interface, and could boomerang a party pic, or race the pack through VR goggles.

VR goggle comp of the derby race the user would experience while riding the mechanical horse.

Concept for Patrón’s Margarita of the Year Party. The annual celebration falls on Cinco de Mayo – which happened to be this year’s Kentucky Derby in 2018. While Patrón wasn’t the event sponsor (Kentucky Bourbon ruled), they did have a nearby party.

This creative was selected for the final presentation, in which an old school mechanical horse became an interactive/social experience.

The user would sign up through the tablet interface, and could boomerang a party pic, or race the pack through VR goggles.


  • Role Creative

  • For Patrón Tequila

  • Date 2018

  • Type Experiential

Up Next:

YETI