Concept for Patrón’s Margarita of the Year Party. The annual celebration falls on Cinco de Mayo – which happened to be that year’s Kentucky Derby. While Patrón wasn’t the event sponsor (Kentucky Bourbon ruled), they did have a party around the first turn.
This creative was selected for the final presentation, in which an old school mechanical horse became an interactive/social experience.
The user would sign up through the tablet interface, and could boomerang a party pic, or race the pack through VR goggles.
This creative was selected for the final presentation, in which an old school mechanical horse became an interactive/social experience.
The user would sign up through the tablet interface, and could boomerang a party pic, or race the pack through VR goggles.
VR goggle comp of the derby race the user would experience while riding the mechanical horse.
