Tom Kirsch Design

The Alienware M11x Back to School campaign, targeted to graduating high school seniors through college level students. The M11x is said to be the smallest, most powerful laptop on the market, thus the perfect device for academia and starting ones career. No mistake, the system is designed to be a top tier gaming laptop, so one can work hard and play hard. This campaign starts virally in campus bookstores, with a simple Alienware branded bookmark given with each purchase. The bookmark prompts the user to begin their journey, using a unique login. The campaign has a microsite game component, as well as, multiple ties to social channels, online advertising and the ability to win prizes from ones zip code.